So What?

So What? How to Communicate What Really Matters to Your Audience by Mark Magnacca.


According to Magnacca, if your memos, speeches or presentations are not getting the results you want, it’s probably because they don’t pass the ‘So what?’ test. In other words, your words are about you and not what your audience needs or wants to hear. Continue reading “So What?”

Letter writing

Pen on page of writing.

When was the last time you wrote a letter to a friend or relative?

If you’re like most of us, I guess your answer is: not recently. Continue reading “Letter writing”