Conscious capitalism

coinsCapitalism gets a bad wrap in some sections of the media.

To be honest, the behaviour of some corporations and individuals in the business world leaves a lot to be desired. It doesn’t take much research to uncover examples of exploitative or unethical practices.

Most of us have probably heard or read stories of investor fraud and falsified accounting. If you need a reminder do a Google search on Enron.

If you want an insight into unsavory business practices, invest some time reading Fast Food Nation: The Dark Side of the All-American Meal by Eric Schlosser. Be warned – you might not want to eat burgers after reading!

Despite all the errors, greed and bad judgements of the operators of the business world, the free enterprise capitalist model has a lot going for it. But, according to John Mackey and Raj Sisodia in Conscious Capitalism, it needs a heart transplant if it is to live up to its potential.

In their book, Mackey and Sisodia name four interconnected and mutually reinforcing tenets of conscious capitalism: higher purpose, stakeholder integration, conscious leadership and conscious culture and management.  Not the sort of terminology you usually encounter in business books.

This is the most encouraging book on capitalism and the way business could operate that I’ve come across. According to the authors, there is a growing number of businesses embracing the conscious capitalism model; their identities may surprise you.

If you’re interested in gaining an insight into the world of business, I recommend the book and suggest you take a look at the Conscious Capitalism website, where you can review an overview of their concepts. Yes, they have a buy the book link.

I have no association with the authors or their website apart from owning a copy of their book and being aware of their website. I simply like the concept of conscious capitalism – it’s another expression of conscious living.

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